Consumers are using AI to find local agents, so a strong digital presence, including an updated profile and positive reviews, are essential for visibility and trust.

A government shutdown can disrupt services like flood insurance and FHA approvals. Advocacy Scoop discusses how NAR is responding to protect transactions.

Direct mail marketing can connect agents with customers through tangible items like letters, flyers and branded gifts to boost engagement and ROI.

Citizens is allowing policyholders to defer flood insurance paperwork after the federal shutdown paused the National Flood Insurance Program.

Nearly 50% of mortgaged homes in the U.S. are equity-rich, creating potential opportunities and considerations for real estate professionals in a fluctuating market.

A strong, consistent brand helps small businesses stand out, build trust and turn every customer interaction into loyalty and long-term growth.

The state topped Lightcast’s 2025 Talent Attraction Scorecard for the third time in a decade, driven by its focus on workforce education and high-demand job training.

Pet-friendly features like dog parks, grooming stations and nearby vets are winning over Florida buyers. Agents can highlight communities for both people and pets.

A Realtor.com analysis shows cash buyers thriving at the high and low ends of the market as financed buyers remain concentrated in the middle.

Upgrading outdoor spaces with comfy seating, lighting and indoor-outdoor flow boosts enjoyment and resale value, making homes more sale-ready.

A new survey finds buyers are prioritizing wellness, flexibility and community over square footage, embracing smaller homes with modern, eco-friendly features.

Simple upgrades, including brighter lighting and grab bars, can help seniors stay and make a home more appealing to buyers seeking aging-in-place features.

The generation born between 1997 and 2012 is focused on buying homes in smaller, more affordable cities that prioritize walkability and community.

The Fed’s rate cut is expected to lift commercial real estate, paving the way for more office-to-apartment conversions, new lending and additional sales.

Younger real estate leaders are embracing social media, lifestyle design and sustainability to meet evolving buyer expectations and modernize the industry.

The National Association of Realtors released guides on private mortgage insurance, home selling safety and wire fraud to help homeowners make informed decisions.

When a condo board removes hurricane windows during renovations, owners should document, check bylaws and seek legal advice to recover costs.

Volume alone won’t sustain a real estate career. Brokers must guide agents toward financial literacy and lasting profitability.

Florida’s top CEOs report higher optimism than national peers in Q3 2025, with stronger hiring and investment outlooks, signaling confidence in Florida’s economy.

Homes in Florida face mold risks from storms, leaks and humidity. Experts urge quick drying, careful research and trusted pros for safe cleanup.