Manufacturing growth could shape housing demand

Florida’s 427,800 manufacturing jobs are concentrated in several major metro areas and pay an average of more than $86,000 annually. Tracking that workforce can help Realtors identify housing demand and better serve buyers working in the industry.
Read MoreFlorida home, auto premiums drop nearly $3 billion

In 2025, homeowners' rate increases slowed to less than 1% and auto rates fell 4.1%, while litigation and claim-handling costs also declined, according to a new report commissioned by American Property Casualty Insurance Association.
Read MoreCustomer loyalty offers a key business metric

Tracking repeat customers, business sources and community reputation can help agents evaluate long-term stability beyond production numbers.
Read MoreFlorida builders file 6,127 home permits in July

Residential construction represented nearly $2.2 billion in July, even as permit volume declined 18% from June. Tampa’s leading builders posted the highest combined regional activity.
Read MoreSmall creative shifts can help build wealth

Innovation expert Josh Linkner says long-term wealth can come from questioning old routines, embracing unusual ideas and learning from setbacks.
Read MoreAverage rate on a 30-year mortgage climbs to highest in 13 months

Higher borrowing costs are limiting buyers’ purchasing power and contributing to sluggish home sales. The average 15-year rate also rose to 6.04%.
Read MoreBuilding wealth requires a plan for earnings

During the Wealth Building Summit at the 2026 Florida Realtors Convention & Trade Expo, CPA Greg Antipoff outlined ways agents can use earnings and explore tax advantages as part of a long-term wealth plan.
Read MoreFed governor ties rate decision to inflation report

Fed Gov. Christopher Waller said higher-than-expected August inflation could lead him to support a rate hike during the Federal Reserve meeting Sept. 15-16, potentially pushing mortgage rates higher. The August inflation data comes out Sept. 11.
Read MoreHomebuilders turn cautious on second-half outlook

Most executives expect a flat second half as rising construction costs and cautious speculative building shape the new-home outlook.
Read MoreSimple habits that keep referrals coming

NAR data shows repeat business and referrals from past customers generate far more sales volume than other sources. Broker-owner Eric Bramlett said in HousingWire that consistent personal outreach helps turn those relationships into a business that grows over time.
Read MoreFlorida cities sweep top retirement spots

Four Florida cities landed in the national top 10 for retirees, while seven made the top 25, according to WalletHub’s 2026 analysis.
Read MoreFlorida consumer sentiment slips for sixth month

All five measures of confidence weakened in August as Floridians grew more pessimistic about the economy and major household purchases.
Read MoreRealtors who invest: Turning property knowledge into lasting income

Investors at Florida Realtors’ Wealth Building Summit said cash flow, backup plans and active oversight can help real estate professionals create lasting income.
Read MoreEntry-level buyers look beyond home price

The lowest-priced home does not always offer the best value, said housing market analyst John Burns, of John Burns Research and Consulting. Entry-level buyers are weighing what the home will cost each month, how well it fits their future plans and how comfortable they feel making the purchase.
Read MoreDeSantis says he will campaign for Amendment 3

The governor said he plans to get involved in the campaign for the property tax amendment, which Florida Realtors supports.
Read MoreYour AI listing video needs guardrails

Virtual staging can lower marketing costs, but agents and brokerages must verify that every digital edit accurately represents the property.
Read MoreEligible condo owners can claim up to $500 tax refund

Individually owned, homesteaded condo units with just values of $700,000 or less can receive up to $500 in refunded sales tax on approved impact windows and doors.
Read MoreFlorida ranks among top 10 states to live in

Florida ranked No. 10 nationally in WalletHub’s latest analysis, buoyed by strong scores for quality of life, safety and the economy.
Read MoreAdapting your online visibility strategies for AI searches

Answer Engine Optimization can help agents strengthen their presence in AI-generated recommendations through clear website content, consistent business details and specific customer reviews.
Read MoreFed Chair Warsh signals rate hikes may be needed with inflation still elevated

Federal Reserve Chair Kevin Warsh said inflation remains too high and suggested current interest rates may not be restrictive enough to bring it back to the Fed’s 2% target.
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