Inflation and high prices remain top concerns, with little change in how consumers view their finances or the overall economy, according to the University of Michigan.

Small, meaningful pop-by gifts help agents stay connected with past customers, show appreciation and encourage referrals without feeling overly promotional.

AI tools can help agents build business plans, write marketing content and streamline operations when used with detailed, well-crafted prompts.

Real estate is rewarding, but it comes with risks. Use safety protocols, including Forewarn, to help you stay protected while serving customers with confidence.

The average 30-year mortgage rate fell to 6.19% from 6.27% last week, while 15-year rates dropped to 5.44% from 5.52% last week.

Florida Realtors Chief Economist: Driven in part by recent lows in mortgage rates, Sept. existing single-family home sales up 13.6% YoY; condo-townhouse sales up 8%.

Progressive will issue refunds to its Florida auto policyholders, averaging $300 each, after insurance reforms cut losses. Other major insurers may soon follow.

Rising rents and stagnant wages have pushed more young adults to live with their parents – up 6.3% in a decade – as affordability and housing supply tighten.

In the South, existing-home sales climbed 1.6% in September and nearly 7% year-over-year, outpacing other regions as lower mortgage rates improved affordability.

Homes with pre-sale improvements sell 72% faster, experts say, as agents focus on helping sellers boost appeal and profits instead of chasing new leads.

With rate cuts expected, homeowners weigh HELOCs for flexibility or fixed loans for stability as they consider tapping record home equity levels.

Many new agents announce their careers, then fade from view. Experts say success comes from visibility and showing up consistently.

NAR says it supports new technology like Zillow’s ChatGPT integration as long as it follows MLS rules and data license agreements.

A new roof can raise your home’s value, improve curb appeal and reduce energy costs, often paying off more than interior upgrades like kitchen remodels.

A new survey finds neighbor connections vary sharply by generation, and experts say those bonds, or lack of them, can shape community stability and home values.

Spending less on ads can yield better results. One expert says cutting waste, auditing expenses and improving conversions drive sustainable real estate growth.

Baby boomers own 41% of U.S. real estate – twice that of millennials – reflecting decades of price growth and tougher entry for younger buyers.

The Supreme Court declined to review a case against NAR’s former “no commingling” rule, letting stand rulings that supported NAR’s position.

Identity theft reports topped 1.1 million in 2024, with losses over $43 billion. Lock down personal data by limiting online sharing and tightening privacy settings.

Latinos now make up 20% of the U.S. population, showing continued growth in both population and workforce participation that could shape future housing trends.