Experts say sellers should focus on repairs that affect safety, function and maintenance. Strategic fixes — not luxury upgrades — help homes show better and avoid deal-killers.

Agents are leaning on calmer, psychology-based tactics to negotiate concessions, using timing and high-value, low-cost trades to keep deals moving.

AI can boost efficiency, but businesses still need people to personalize outreach and close deals. Blending AI insights with human expertise delivers better results.

A new survey shows buyers are focusing on design for 2026, favoring calming paint colors, flexible layouts, quality finishes and curb appeal over square footage alone.

A talent-focused approach, including selective recruiting, clear vision and strong culture, can help brokers build businesses that stay steady in shifting markets.

High-end homes continue to outperform the broader market nationally, with tighter supply and all-cash sales helping demand hold firm despite mixed economic signals.

As you and your customers prep for holiday festivities, Florida Realtors offers several tips, like making sure decorations are made of fire-resistant materials.

AI platforms now help agents handle lead generation, virtual staging, customer interactions and data analysis, streamlining routine tasks and improving efficiency.

Delistings jumped nearly 38% as more owners stepped back nationwide, while buyers turned to affordable “refuge markets,” Realtor.com reported.

Pantone’s ‘Cloud Dancer’ is a soft white that can brighten rooms, add calm and give interiors a lighter, refreshed feel for home staging.

When refinancing, lenders want to hear your goals clearly. Be ready to explain whether you want lower payments, cash out or a new loan type.

The latest outlook shows strong expectations for a quarter-point cut as the Fed reviews easing inflation and softer spending ahead of Wednesday’s decision.

A look back at 2025 market conditions and consumer trends helps agents identify what worked, what didn’t and how to approach their 2026 business plans.

RISMedia featured Florida Realtors for developing major real estate tech, with 2025 President Tim Weisheyer calling the group a “quiet giant” in industry innovation.

Consumer sentiment improved modestly this month as inflation worries eased, but the outlook remains muted, according to the University of Michigan’s latest survey.

When moving for work, renting offers time to explore a new community, while buying provides long-term stability. Research local markets before choosing a location.

Spotting layout imbalances, harsh lighting, bare walls, low ceilings and clutter can help real estate pros stage rooms that feel cohesive, inviting and memorable.

A brand audit helps agents spot gaps between their online presence and real-world service, ensuring their message, visuals and customer experience stay aligned.

Rates on 30-year mortgages slipped to 6.19% from 6.23% last week, close to its lowest point this year. Borrowing costs on 15-year loans averaged 5.44%.

Gov. DeSantis announced 53 new projects to improve water quality, strengthen water supplies and expand the technology to detect and reduce harmful algal blooms.