Agents are doubling down on phone calls, open houses, farm areas and consistent personal outreach, pairing smart tech with high-touch connections for new business.

New scoring models and buy now, pay later reporting in 2026 could change who qualifies for a mortgage. Agents should watch for shifts in approvals and timing.

Some refunds were delayed because the IRS must review returns claiming certain child and income tax credits. Deposits could post soon.

Florida’s Hometown Heroes used all 2025-2026 funds in six months, aiding 3,000 buyers. Continued funding remains a Florida Realtors legislative priority.

Florida’s Hometown Heroes used all 2025-2026 funds in six months, aiding 3,000 buyers. Continued funding remains a Florida Realtors legislative priority.

With rates shifting and 2026 changes ahead, homeowners nearing retirement face a tougher refinance call. Here’s what could tip the balance.

Agent engagement is less about office time and more about tailored leadership. Here’s how brokerages should be adapting to different production levels.

Mortgage rates are back in the 5% range, but inflation data suggests they should be rising. Here’s what’s quietly driving the drop and what it could mean next.

Worn or dingy carpet can quietly drag down a home’s first impression. A few smart habits can help floors look fresher before buyers walk in.

The 30-year average fell to 5.98% and the 15-year to 5.44%, a shift that could boost buyer demand, lift seller confidence and spark spring activity.

Florida Realtors’ forms now reflect new federal reporting for certain non-financed sales and updates to the Qualifying Improvements Rider. Watch the explainer video.

AI can automate posts, sharpen ad targeting and streamline customer replies. Learn how to use it wisely to raise engagement and return on investment.

Home inspections have limits. Before choosing to buy without one, understand what may be missed and how that decision can get expensive.

Outdoor living is in demand. See how hardscaping can improve function, manage drainage and strengthen resale appeal.

Florida Realtors committees influence advocacy, contracts and programs statewide. Learn how to apply during a Feb. 27 webinar at 1 p.m.

Confidence rose modestly in February after January’s slide, but key warning signs persist even as some consumer spending plans gain traction.

In Florida’s competitive market, curb appeal counts. The right plants and privacy trees can help a home stand out before buyers even step inside.

Forget viral stunts. Build a powerhouse real estate brand through small, daily habits and consistent, value-driven actions that keep you top-of-mind with every lead.

Luxury home sales jumped in South Florida, fueled by cash purchases and high-profile buyers, helping steer pricing and strategy statewide.

A mid-lease sale doesn’t automatically end your rental agreement. Here’s what tenants should know about their rights, deposits and purchase offers.