The rate on a 30-year mortgage dipped to 6.08% from 6.09% last week. The rate averaged 7.31% a year ago. Rates on 15-year fixed rose to 5.16% from 5.15%.

The storm is expected to make landfall on Thursday evening and could intensify to a strong Category 3. More than a dozen counties are under evacuation orders.

The latest consumer guide covers rules for seller concessions, including when and where to offer them.

While rewarding, home renovations can be time consuming, costly and frustrating. Take steps to ensure the project is executed correctly.

Borrowers should calculate the break-even point when buying discount points. They may lower the mortgage rate, but it might not be cost-effective overall.

AI allows small businesses to work smarter and faster. For marketing, it can be used to generate blog posts, email newsletters and social media content.

As tech habits vary across generations, businesses should adapt marketing strategies to cater to different preferences in search tools, social media and AI use.

Florida Realtors has resources for members before and after a storm, including our printable hurricane prep plan and the Disaster Relief Fund.

Some of the best tools for agents include image generators, social content creators and AI assistants. Many are free and easy to use.

The consumer survey, taken before the Fed rate cut, reflects concerns about the labor market, an economist said. The drop was steepest among the 35–54 age group.

In the South Atlantic division, which includes Florida, home prices rose 3.6% in July, according to the FHFA's seasonally adjusted monthly House Price Index.

Renters want off-street parking and in-unit laundry in their units, while happy hour, turfed pet areas and air filtration are also favorites.

Even though millionaires have more options than average American buyers, many see renting as a better investment for now. 

Members across Florida are urged to prepare for potential impacts from a tropical disturbance that is forecast to develop into Hurricane Helene.

If you’re a broker ready for an office, keep in mind your business’s mission and needs when deciding on space.

Employment in the leisure and hospitality, education and health services and construction categories continue to grow. Florida outpaces the national unemployment rate. 

Some agents are telling buyers to act now because additional rate cuts will increase market competition. Rates may tick up slightly before dropping again.

Some lawmakers are resisting calls for a special session, keeping the Dec. 31 deadline for condo inspections despite Gov. DeSantis pledge of year-end relief.

Analysts say many borrowers are waiting for affordability to improve and mortgage rates to decline. They anticipate rates will average 5.7% by late 2025.

Spanish translation of settlement forms are available for reference. Plus, NAR released a new guide to help consumers negotiate buyer agreements.