Surprise Lift for July New Home Sales

Sales of newly build homes rose 5.6% from a year earlier. Gradual improvements in the home building sector are forecast as mortgage interest rates go down.
Read MoreFlorida Realtors Honors 2024 Award Winners

Mike McGraw, 2023 president, is the 2024 Realtor of the Year. All award winners were recognized Thursday at the annual convention’s in-person Awards Luncheon.
Read MoreAverage Long-Term Mortgage Rate at 15-Month Low

Average rate on a 30-year mortgage eased to 6.46% from 6.49% last week. Borrowing costs on 15-year fixed-rate mortgages fell to 5.62% from 5.66%.
Read MoreGrowing Your Business With Smart Home Tech

Real estate pros who understand how to use and maximize the benefits of smart home tech and the data may have competitive business advantages.
Read MoreJuly Existing-Home Sales Advanced Nationwide

NAR’s chief economist said consumers are seeing more choices, and affordability is improving due to lower interest rates.
Read MoreFla.’s July Housing: New Listings Up, Prices Ease

New listings and inventory levels in July rose YoY for both single-family homes and condo-townhouses while single-family sales were up 5.2%. Condo sales fell 1.2%.
Read MoreVacation Rental Industry Lobbying Steps Up

Groups are stepping forward to stop restrictions on short-term rentals. In June, Gov. DeSantis vetoed a vacation rental bill, action Florida Realtors supported.
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Creating a memorable brand includes knowing your audience and communicating your business needs and expectations.
Read More Prepare for Peak Hurricane Season

As we enter peak hurricane season – August through October – homeowners are encouraged to check their properties for vulnerabilities.
Read MoreSurvey: Consumers Are Waiting for Rate Drop

A NerdWallet survey found Gen Zers and millennials were more likely than older people to make a financial move post-rate cut because borrowing costs will decline.
Read MoreTop Hot Tech Trends That Benefit Agents

New technology can help agents by reducing administrative tasks, improving customer communication and optimizing listings, to name a few.
Read MoreBuilt-for-Rent Construction Posts Gains

NAHB’s economist said single-family built-for-rent starts are almost 10% higher in 2024 Q2 than 2023 Q2.
Read MoreWelcome to the Fun State of Florida

A new study ranked Florida as the #1 state for great daytime and nighttime activities, including restaurants, theme parks and festivals.
Read MoreAm I Responsible for a Tenant’s Water Damage?

Real estate Q&A: When a tenant installs an unauthorized water filter that caused extensive damage, who is responsible? You are likely accountable for damages.
Read More5 Simple and Stylish Home Design Ideas

The minimalism design trend can be coupled with other design styles and can be easily achieved on a budget. It helps a home look nice with minimal intervention.
Read MoreWhat Would a Rate Cut Mean for You?

An interest rate cut could be on the table when the Fed meets Sept. 17-18. A rate cut could mean a drop in mortgage rates.
Read MoreFlorida Wages Soar, Among Top Gains Since 2019

Florida ranks among the top three states with the highest wage growth since 2019. Competition for workers has driven up wages, and unemployment remains low.
Read MoreHow to Redirect Agents When They’ve Lost Momentum

If you’ve noticed your agents spinning their wheels without making any progress, it might be time to intervene.
Read MoreStudy Shows Floridians Eager to Remodel

Florida ranked fourth in the nation for the biggest desire to make home improvements, including bathroom, kitchen and home remodels.
Read MoreWorking With Downsizing Seniors

Seniors looking to downsize may have an emotional connection to a home, so agents should work with patience, empathy and understanding.
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