Rising Rates, Prices Shrink Buyer's' Budgets

Realtors aware of the gap between purchasing power and median sale prices in many Florida markets can better assist buyers by finding alternative options and solutions.
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Sales of luxury real estate, homes in excess of $1.5M, have been declining, but the average sale price has continued to keep pace, analysts said.
Read More Responsible Marketing is Key to Brand Success

Consumers today demand transparency, honesty and accountability. With responsible marketing, companies can build a foundation of trust and loyalty.
Read MoreHow Low Must Rates Go to Break Lock-In?

Nearly 50% of homeowners said rates need to drop below 5% to feel comfortable buying a new home this year. Six out of 10 mortgages have rates below 4%.
Read MoreRegulators Eye Citizens Insurance Hikes

Regulators discussed raising Citizens' costs by 13.5% on the most common type of policy. A final decision will take weeks.
Read MoreAverage 30-Year Mortgage Rate Falls to 6.73%

That’s the lowest level since early Feb., easing borrowing costs for prospective homebuyers facing record-high home prices. The average 15-year FRM fell to 5.99%.
Read More3 Floridians in NAR 2025 Leadership Academy

The three Realtors from Florida who were chosen to participate in the academy will gain key insights to prepare them to serve in leadership positions.
Read MoreFree Webinar: "Let's Talk Listing Agreements"

Learn more about amended Exclusive Right of Sale Listing Agreements from Florida Realtors legal experts in advance of the Aug. 17 settlement practice changes.˚
Read MoreHometown Heroes Housing Helps Over 3,700 into Homes

The program, a Florida Realtors legislative priority, has helped eligible Floridians become homeowners through competitive 1st mortgage interest rates, other benefits.
Read MoreChatGPT Introduces Interactive Conversations

The popular AI chatbot ChatGPT launched an advanced voice mode that will sound lifelike. The new mode should roll out on Aug. 6 to paid users.
Read MoreFlorida Realtors® Ranks as a Top ‘100 Best Company’

For the third year in a row, Florida Realtors has been recognized by Florida Trend magazine as one of the Top 100 “Best Companies To Work For In Florida.”
Read MoreFed Sees Cooler Inflation, Slower Job Market

The Fed chair said if inflation continued to cool, “a rate cut could be on the table in the September meeting.” Interest rates are connected to mortgage rates.
Read MoreRealtors Must Provide Equal Professional Services

A broker funneled two buyers who were virtually identical, except for race, towards different neighborhoods based on racial demographics because the broker thought one buyer would feel more comfortable living in a more racially diverse neighborhood. In addition to other things, this is a Violation o
Read MoreWhen a Property General Inspection Isn’t Enough

All Florida Realtors residential contracts include language giving the buyer the ability to conduct an inspection, but it’s not quite that simple – and the clock is ticking. What if the general inspector suspects termites? What if an open permit is discovered after the inspection deadline? What if a
Read MoreJune Pending Home Sales Rose 4.8%

June’s Pending Home Sales Index increased 6.3% to 89.3 in the South. NAR’s chief economist said buyers are in a more favorable position.
Read MoreHow NAR Is Helping Prepare for Industry Changes

From creating new resources and content to underscoring the value of Realtors, NAR is working to ensure the industry is ready for the Aug. 17 deadline.
Read MoreFlorida Sales Tax Holiday Starts

The state sales tax holiday that began July 29 focuses on items like computers, printers and office supplies. It ends Aug. 11.
Read MoreNAR Shares Consumer Guide for Practice Changes

NAR created a consumer-focused resource guide in advance of the Aug. 17 settlement to help buyers and sellers navigate the practice changes.
Read MoreSocial Media Marketing for Small Business

Small businesses can take advantage of social media by keeping an eye on their competition, making high-quality videos and maintaining a strong online presence.
Read MoreAmerican Consumers Feeling More Confident in July

Consumers remain relatively positive about the labor market, but still appear to be concerned about elevated prices and interest rates, The Conference Board found.
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