Curb appeal can shape buyer interest before a showing

New research found that 77% of buyers consider curb appeal at least moderately important, giving real estate professionals another way to evaluate new-home communities, prepare listings and better understand what draws buyers through the door.
Read MoreMillennials are putting down roots in Florida

Florida metros posted some of the nation’s strongest growth in millennial homeowner and renter households from 2018 to 2023, according to a RentCafe analysis. North Port led the country in millennial homeownership growth, while Orlando topped the list for renter growth.
Read MoreHelping Renters Avoid a Costly Coverage Gap

Renters can protect their belongings, finances and temporary living costs by understanding what their policy covers and where gaps may remain.
Read MoreHow Landlord-Tenant Laws Are Reshaping Real Estate Markets

From security deposit limits to new compliance rules, changing landlord-tenant regulations are influencing investor behavior, housing supply and pricing trends. Here’s what real estate professionals need to understand to better guide clients and anticipate market shifts.
Read MoreAddendum H Adds Flood Insurance Peace of Mind

Addendum H allows buyers to set maximum premiums for homeowner’s and flood insurance and cancel the contract without penalty if they cannot secure coverage at a price they can afford.
Read MoreThe CRSP Contract — Flying Under the Radar

The CRSP may be one of the lesser-used forms in the Florida Realtors contract toolkit, but it is a hidden gem. With clear deadlines for offers and counteroffers, streamlined time-counting rules and a built-in path for resolving disputes, it offers practical provisions that can bring greater clarity
Read MoreDisclose Any Fees Received From Recommending Real Estate Products or Services

A Realtor advertised real estate-related products and services on her website through links to the websites of “Preferred Providers.” The Realtor received a fee each time a visitor clicked one of those links. However, the Realtor did not disclose that they were receiving these fees, claiming that th
Read MoreAI Adds New Risks to Florida Deed Fraud

Florida property owners can take steps to guard against increasingly sophisticated deed fraud involving forged documents, deepfakes and voice cloning. Experts recommend monitoring property records, enrolling in county alert programs and considering owner’s title insurance.
Read MoreBreaking into luxury real estate without a luxury network

Luxury real estate agents can build business without inherited connections by demonstrating expertise, discretion and strong market knowledge. Public records, thoughtful analysis and relationships with trusted advisers can help agents identify opportunities, earn affluent customers’ confidence and g
Read MoreFed weighs rate hike amid mixed signals

Federal Reserve policymakers face a divided decision today as easing inflation supports holding rates steady while persistent price pressures strengthen the case for an increase that could influence mortgage rates and homebuyers’ purchasing power.
Read MoreGuiding retirees weighing a move

Retirement can prompt important housing decisions. Realtors can build trust by helping customers compare home values, maintenance needs, lifestyle goals and relocation options, even when downsizing is not the plan.
Read MoreFlorida housing supply makes gains in parts of Florida

Florida’s housing outlook showed encouraging progress, with supply gaps narrowing in several major metros and affordable listings making up a larger share of the markets studied.
Read MorePractical follow-up tools can help agents earn repeat business

Home management platforms give homeowners useful tools long after closing while helping agents stay connected. The ongoing support can lead to more referrals and repeat business.
Read MoreStrong listing photos help Florida homes stand out

Sellers can make a stronger first impression by decluttering, removing personal items and preparing each room before professional listing photos are taken.
Read MoreHow agents can adapt for AI search

As more buyers and sellers use AI tools to find agents, consistent business information, detailed reviews and a clearly defined local presence can help strengthen visibility and credibility.
Read MoreSellers may not need renovations before listing

Costly upgrades may not pay off in a price-sensitive market. Agents can help sellers focus on safety, insurance and financing issues while using cleaning, maintenance and strategic pricing to address dated features.
Read MoreFlorida condo sales grow at both ends of market

Florida’s townhouse and condo market posted a 9% year-over-year increase in second-quarter sales, with the strongest gains among properties priced below $200,000 and those selling for $1 million or more. Sales also rose sharply in several metro areas, including Panama City, Punta Gorda, Cape Coral-F
Read MoreAverage 30-year mortgage rate climbs to 6.58%, highest level in nearly a year

The average 30-year fixed mortgage rate rose to 6.58% this week, its highest level in nearly a year, while the 15-year rate increased to 5.96% from 5.93%. Rising oil prices and inflation concerns have pushed bond yields higher.
Read MoreSome walls are working harder than others

Zillow’s 2026 paint color analysis found that chocolate brown and sage green may help a home show better, while ochre yellow, bright red and pale pink can turn buyers off. Agents caution that paint alone does not determine value, but bold or highly personal colors can still shape a buyer’s first rea
Read MoreFlorida pending sales outperform national market

Florida single-family pending sales rose 4.1% year over year in June, outperforming national and regional declines. Closed sales and prices also increased, though the monthly pending-sales total fell from May.
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