New Google tool gives agents a clearer view of what works

Google Search Console now lets users connect social accounts and see which searches surface their posts and videos, giving agents new insight into what gets found online.
Read MoreNew federal housing law expands options in Florida

The ROAD to Housing Act will bring new tools for manufactured housing, local construction, financing and disaster recovery, with changes set to roll out over time.
Read MoreFlorida’s attorney general rewrites property tax amendment for November ballot

Florida’s attorney general rewrote the ballot language for a proposed property tax amendment after a judge found the wording misleading. The measure would increase homestead exemptions beginning in 2027 if approved by at least 60% of voters in November.
Read MoreMortgage rates dip slightly for the first time in six weeks

The 30-year fixed rate slipped to 6.67% from 6.69% last week. The 15-year fixed rate also fell, to 5.96% from 6.01%. Both remain above year-ago levels.
Read MoreFlorida draws movers across generations

Florida ranked among the top 10 states for net migration across four generations, with U-Haul data showing especially strong gains among Gen X and millennial movers.
Read MoreFinCEN finalizes reporting exemption for U.S. businesses

U.S.-created LLCs, corporations and other domestic entities will remain exempt from federal beneficial ownership reporting under a final FinCEN rule.
Read MoreFlorida continues to attract newcomers

More than 200,000 people transferred out-of-state driver’s licenses to Florida in the first half of 2026, the highest first-half total since 2023. New York sent the most newcomers, while Miami-Dade drew the largest number.
Read MorePark, record, post: Make downtime work

A few parked minutes between appointments can become useful social content that showcases expertise, answers common questions and keeps agents visible.
Read MoreInflation cools, giving housing market some breathing room

July inflation eased to 3.4%, while shelter costs also slowed. The softer reading could help limit upward pressure on mortgage rates.
Read MoreCommunication logs can help protect agents in disputes

Documenting key transaction conversations can help agents reduce communication problems, support compliance and provide evidence when disagreements arise.
Read MoreWhen divorce complicates a home sale

A pending or completed divorce can affect who must sign real estate documents, whether a sale can proceed and how the proceeds are handled. Agents should involve a title professional or attorney early rather than interpret divorce documents themselves.
Read MoreWhy veteran agents should think like rookies

Experienced real estate professionals can keep growing by staying coachable, learning new tools and remaining open to new ideas throughout their careers.
Read MoreBankruptcy doesn't mean the end of a buyer’s home search

Buyers may still qualify for a mortgage after bankruptcy, but they should connect with an experienced loan officer before the home search begins.
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Licensees should not ignore a FREC complaint, audit notice or investigator contact, real estate attorney Danny Villazon said. He advised gathering records, following office procedures and seeking guidance before providing information.
Read More Cameras are changing how buyers behave during home tours

A LendingTree survey found many buyers hold back their reactions, budget and offer strategy when they believe sellers may be watching or listening.
Read MoreGen Z would rather move than overspend for a home

Nearly two-thirds of young buyers said they would relocate to another city or state to afford a home, a new survey found. That opens the door to broader searches built around monthly costs, lifestyle and must-have features.
Read MoreFlorida Realtors Convention & Trade Expo features Wealth Building Summit

Online preregistration ends today for the 2026 Florida Realtors Convention & Trade Expo, featuring a new Wealth Building Summit, business education, networking and more than 200 exhibitors.
Read MoreBroker supervision starts with a plan, attorney says

Brokers can reduce the risk of supervision problems by offering training, remaining accessible, monitoring advertising and maintaining complete transaction files, real estate attorney Danny Villazon told attendees at the recent Florida Real Legal Summit. He said FREC is closely examining whether bro
Read MoreMortgage rates reach one-year high as buyers face tighter budgets

The average 30-year mortgage rate rose to 6.69%, its highest level in just over a year, further limiting buyers’ purchasing power. The 15-year rate slipped to 6.01%.
Read MoreAI raises the bar for listing presentations

Artificial intelligence is making it easier for agents to create polished listing presentations. Agents also need to demonstrate their value through market knowledge, strategy and judgment rather than presentation quality alone.
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