TikTok, Instagram Reels and Facebook Live are generating the strongest brand engagement, while polished static posts continue to lose ground across platforms, according to a new report.

Florida’s luxury housing market gained momentum in early 2026, with multimillion-dollar home and condo sales rising sharply statewide, led by strong growth in the ultra-high-end market.

As competition grows and larger brokerages invest heavily in retention and technology, more agents are combining direct mail, email, digital content and relationship-based outreach into coordinated campaigns designed to create long-term visibility and steady business momentum.

A new report found buyers in the South made smaller down payments than buyers in other parts of the country during the first quarter of 2026, reflecting lower home prices across many Southern markets even as affordability pressures remain elevated nationwide.

The 30-year fixed rate mortgage rate rose to 6.51% from 6.36% last week, while rates on 15-year loans moved to 5.85% from 5.71% last week.

Florida’s housing market is entering a period where the next several months could help determine whether conditions stabilize or soften later in 2026, according to Florida Realtors Chief Economist Dr. Brad O’Connor.

Federal Reserve officials said rate hikes could still be considered if inflation stays high, adding uncertainty for buyers and sellers hoping for lower mortgage rates.

Agent recruiting activity accelerated in the first quarter of 2026 as brokerages competed more aggressively for talent after a slower 2025, according to a new industry report.

Mortgage rates could remain near 6.3% through much of 2026, a forecast that could continue shaping affordability, inventory and buyer demand. Local market conditions and negotiating trends remain critical as inventory slowly improves.

Florida Realtors Chief Economist Dr. Brad O'Connor says statewide inventory levels resemble the 2014-2020 period far more than the post-2008 foreclosure crisis, with single-family supply just 7% above April 2019 levels.

As social platforms scan captions, video audio and on-screen text, Realtors should use clearer keywords and more specific hashtags to help buyers and sellers find their posts.

Hot, yes. Exodus? Not yet. New research from Florida Atlantic University finds that extreme temperatures aren't pushing residents out of Florida or other Sun Belt states.

Many first-time homebuyers still plan to purchase homes despite affordability challenges, with buyers increasingly willing to compromise on location, size and financing strategies to enter the market.

Florida condo and townhouse sales rose 7% year over year in April, with pending sales up nearly 15%, giving agents new tools to re-engage affordability-focused buyers statewide.

House and Senate negotiators remain aligned on $50 million for Hometown Heroes and full SHIP and SAIL appropriations as budget talks continue.

New pending sales of single-family homes in Florida rose 8% year over year in April, a sharp increase that Florida Realtors Chief Economist Dr. Brad O’Connor said could signal continued closed-sales growth into May and June

Tampa, Orlando, Jacksonville, Hialeah, St. Petersburg and Miami ranked in the top 10 for startups in a new WalletHub analysis of 100 large U.S. cities.

Litigation drops, insurers cut rates and more companies enter Florida, easing insurance costs and improving affordability and market stability.

A growing share of younger buyers is relying on family help, gifts and assistance programs to buy homes, highlighting how affordability pressures are reshaping the path to homeownership.

Florida’s housing market posted its eighth straight month of year-over-year closed sales gains, with condo and townhouse activity showing particular strength.