Leveraging Instagram, Reels to Boost Your Bottom Line

Visual content is crucial to showcasing properties. Platforms like Instagram can help you get there.
Read MoreFlorida Consumer Sentiment Mixed In Dec.

Although UF’s monthly consumer confidence survey ended the year on a high note, the survey marked its third lowest level since it began in 1985.
Read MoreU.S. Employers Add 216K Jobs, Sign of Strength

Experts say there’s never been a wider gap between the underlying health of the economy and public perception.
Read MoreLong-Term Mortgage Rates Edge Higher, Snapping Slide

This week, Freddie Mac reported a slight increase on the average rate on a 30-year mortgage, to 6.62% from 6.61%.
Read MoreFederal Reserve Minutes Show Officials Cautious About Rate Cuts

Minutes from the Fed’s December meeting show officials felt the economic outlook was uncertain and further hikes were still “possible.”
Read MoreRedfin: Homebuyers’ Monthly Payments Drop to Lowest Level in Nearly a Year

Redfin reported a $372 drop in U.S. mortgage payments during the four weeks ending Dec. 31.
Read MoreAI Use to Become Even More Commonplace in 2024

AI will be used across all sectors in 2024, “in almost every enterprise,” including real estate, experts say.
Read MoreStudy: Homebuyers to Look for Less Flood-Prone Areas in Communities

Flooding risk doesn’t mean people are moving out of communities, they’re just moving to “smarter places within those communities,” researchers said.
Read MoreWhy Desktop Appraisals Matter and How Agents Can Help

Real estate agents can help make desktop appraisals more reliable by offering some valuable information.
Read MoreHomebuyers’ Median Age Jumps to 49

The media age of homebuyers is up from 39 two decades ago, suggesting finances play a critical role in homeownership.
Read MoreSouth Florida Buyers, Renters to See Positive 2024 Changes

Forecasters say it’s a great time to buy or rent in South Florida thanks to the shifting market.
Read MoreMBA: Mortgage Demand Drops Over Holidays

An economist said purchases have not yet picked up in response to the recent mortgage rate decline.
Read MoreForeign Buyer Registration Rules Effective Jan. 4

The Florida. Dept. of Commerce finalized its rules and their effective date pertaining to certain foreign principals who must register property ownership under a 2023 law.
Read MoreU.S Home Flipping Down, Investor Profits Rising

ATTOM’s 2023 third-quarter report also shows Jacksonville and Lakeland are among the most active metro areas for flipping in the nation.
Read MoreFed’s Barkin Says Soft Landing ‘Conceivable’

Richmond Federal Reserve President Thomas Barkin said the U.S. is making “real progress” toward controlling inflation, but rate hikes are still possible.
Read MoreWho Benefits from Reverse Mortgages?

Reverse mortgages – also known as Home Equity Conversion Mortgages (HECMs) – can help homeowners aged 62 and older.
Read MoreRedfin Report: Home Buyer Demand Shows Signs of Early Rebound

Home buyers, encouraged by declining mortgage rates and increased listings, are moving from the sidelines, the Redfin Homebuyer Demand Index found.
Read More5 Listing Lessons to Transform Your Next Deal

Real estate professional Tamer Howard offers some advice for creating new paths to successful transactions.
Read MoreForewarn Safety App Launches Today, Look for Welcome Email

Forewarn, a free service for Florida Realtors members, delivers background information on prospective clients before face-to-face interactions.
Read MoreEmotional Decision-Making Common in Real Estate Transactions

Statistics suggest “emotional equity” is a significant contributor to real estate transactions.
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