Define Your Target Audience to Boost Success

Choosing a niche means greater focus for the public-facing brand, but real estate pros can still work in the market where they started.
Read MoreFeeling Digital Burnout? Here’s a Simple Fix

To reduce digital mental drain, start the day screen-free for one hour. A wellness advocate says it boosts focus and reduces anxiety.
Read MoreRenovation Spending Remains Strong

Spending on home renovations has remained resilient as mortgage rates and home prices have frozen out many would-be buyers. An aging housing stock is a factor, too.
Read MoreU.S. Consumer Confidence Rebounds

After reaching its lowest level in April, Americans’ consumer confidence rose in May, with better expectations for their income, business conditions and job market.
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To boost mentoring buy-in, real estate pros should highlight the value of training and empathy, encouraging agents who want to grow personally and professionally.
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AI is now in searches, shopping, creation and other services, and real estate pros can leverage these new tools to reach customers and track advertising success.
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New single-family home sales in the U.S. rose 10.9% in April as builders offered incentives to attract buyers despite economic headwinds.
Read More Above-Average Hurricane Season Ahead: NOAA

NOAA predicts 13 to 19 named storms in the 2025 hurricane season due to warm ocean waters. Hurricane season begins June 1.
Read MoreRE Q&A: How Can We Stop the Barking Dogs?

Constant dog barking may be a legal nuisance. Try talking to your neighbor, then the HOA or city. Document incidents if legal action is needed.
Read MoreDeSantis Signs State Parks Bill

The governor signed a bill blocking golf courses, resort-style lodges and sports facilities in state parks, a Florida Realtors 2025 legislative priority.
Read MoreHousing Costs Dip Slightly in Early 2025

In Q1 2025, a family earning a median income of $104,200 needed 36% of it to cover the mortgage on a median-priced new home, down from 38%, the NAHB said.
Read MoreTapping Home Equity: Know Your Options

Homeowners across the U.S. hold $11T in tappable equity. Experts urge caution and understanding of loans, HELOCs and other options before borrowing against it.
Read MoreRates Rise to Highest Level Since Mid-February

Rates on 30-year mortgages inched up to 6.86% from 6.81% last week, while rates on 15-year fixed-rate mortgages rose to 6.01% from 5.92%.
Read MoreFla.’s April Housing: Inventory Up, Prices Ease

Florida Realtors Chief Economist cites still high mortgage rates as a factor, saying if they fall to 6%, it will help affordability and spur more buyer competition.
Read MoreNational Existing-Home Sales Dip in April

Existing-home sales slid 0.5% in April to a seasonally adjusted annual rate of 4.00 million. Sales retreated 2.0% from one year ago.
Read MoreHouse Passes Tax Reform Package, Key Wins for RE

The bill retains the current tax rates while including NAR-supported provisions, including a qualified business income deduction increase and the SALT deduction.
Read MoreSmall Changes at Home Improve Mood

A cluttered space can cloud your thinking, while calm, organized rooms offer a sense of control and mental clarity. Small changes can help.
Read MoreForm Simplicity Selected to 2025 Tech200

Form Simplicity has been named a Top 5 Transaction Management System on the Tech 200, honoring the top tech products for brokerages, teams and agents.
Read MoreFlorida Hits New Tourism Record

In 2024, Florida saw 143 million visitors, an increase of 1.7% over 2023. The state has welcomed 41.2 million visitors in the first quarter of 2025.
Read MoreDeSantis to Sign Condo Changes

The law, which will take effect July 1, extends by one year the deadline for structural-integrity studies, which currently must be completed by Dec. 31, 2025.
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