Boomers See Housing as Key to Financial Future

A new survey shows boomers expect strong returns from homeownership, highlighting real estate’s role in long-term wealth and financial security.
Read MoreInside the 2025 Florida Realtors Member Profile

Realtors in Florida are experienced, community-minded and committed to housing. The 2025 profile details their income, activity and demographics.
Read More“Style” Sells: Marketing Lessons from Taylor Swift

Taylor Swift’s album rollout offers lessons for agents: Tease details, use visual themes and tell a listing’s story to engage buyers and build lasting interest.
Read MoreFirst-Time Buyer Program Offers Key Guidance

UF’s First-Time Homebuyer Program helps Floridians learn the full process, from loans to closing. Taught statewide, it offers tools for confident, long-term ownership.
Read MoreBudget-Friendly Ideas to Boost Curb Appeal

Quick and inexpensive fixes, such as painting a front door or replacing a worn welcome mat, can help make a great first impression on prospective buyers.
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Home equity is one of the biggest financial benefits of homeownership. Make it count by paying on time, paying extra, renovating and waiting for the value to grow.
Read More Pre-Approval: A First Step to Homeownership

Securing pre-approval before starting a home search is essential. It strengthens offers, shows seriousness and helps with a smoother buying process.
Read MoreWhat Realtors Need to Know About Today’s Market

Florida Realtors’ latest Economists Report reveals market shifts, rising prices, changing demographics and other factors are shaping the state’s real estate market.
Read MoreNAR-Supported Privacy Bill Signed Into Law

The Homebuyers Privacy Protection Act became law on Friday, restricting trigger leads and shielding consumers from unwanted calls, texts and emails.
Read MoreReport: Florida Homelessness Rising

An estimated 904,000 renting households earn less than 60% of the median income and pay more than 40% of their income on housing, a new UF report said.
Read MoreMortgage Market Awaits Fed’s Next Move

Mortgage rates are holding steady as September begins, with future changes hinging on economic conditions and the Federal Reserve’s next moves.
Read MoreWhy Fresh Paint Still Rules in Home Sales

A new poll found that three out of four agents say repainting the interior can add the most value before a sale, with neutral tones remaining the top choice.
Read MoreNew Jobs Report Opens Door to Rate Cut

U.S. job growth slowed in August and unemployment rose to 4.3%, boosting expectations of a Fed rate cut that may ease mortgage rates for homebuyers.
Read MoreSmart Ways to Cut Homebuying Costs

Buying a home costs more than a down payment. Experts suggest comparing lenders, exploring FHA, VA or USDA loans, aid programs and seller concessions.
Read MoreRE Q&A: What to Do After Neighbor Cuts Hedge?

If a neighbor trims your hedge without consent, it may be trespass. Document the damage, check property lines and local laws and consider mediation or legal action.
Read MoreAI Tools Opening Doors for Hispanic Buyers

New AI tools aim to help Hispanic and underserved buyers overcome language barriers, navigate lending rules and secure mortgages faster.
Read MoreRealtor Safety Starts with Smart Practices

September is Realtor Safety Month, a reminder for agents to use tools and best practices to stay safe on the job year-round.
Read MoreMortgage Rates Slide, Buyers Gain Edge

The average rate on a 30-year mortgage fell to 6.5% from 6.56%, while borrowing costs on 15-year mortgages slipped to 5.6% from 5.69%.
Read MoreHouse Panel to Look at Property Taxes

A Florida House panel will meet in September to discuss property taxes. Gov. DeSantis seeks a 2026 ballot measure to cut them.
Read MoreAgents Shifting to Connection-First Marketing

Real estate agents are moving away from high-volume tactics for approaches like the 3-3-3 Rule, personalizing outreach to build authentic, lasting client ties.
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