Top Marketing Tool? A Strong Lead Magnet

A lead is simply “contact info for a potential buyer or seller,” and a top way to get leads is by offering something of value – a “lead magnet” – in exchange for that info.
Read MoreHUD Creates New Office for Manufactured Housing

HUD sees more manufactured housing as part of the nation’s affordable housing solution, and an independent office now reports directly to a top FHA official.
Read MoreProperty Tax Scam Uses First-Class Mail

Homeowners are receiving official-looking letters by first-class mail saying they haven’t paid taxes yet. It’s big in Chicago now but appeared in Fla. a few years ago.
Read MoreFla. Amends Do-Not-Call Law to Ease Confusion

A change two years ago resulted in more court cases, with many based on questions about texts placed by an “automated system” and Fla. area-code confusion.
Read MoreAnalysis: U.S. Needs More than 4M Homes

Buyer demand remains high, in part, because so many young adults lived with parents during the pandemic. And due to rising prices, low-income families suffer most.
Read MoreCourt: Meta Suable for Ad-Tool Discrimination

Meta (Facebook) gave RE agents the ability to steer ads in ways that violate the Fair Housing Act, but “the users did it” doesn’t fully protect Meta from lawsuits.
Read MoreAnother Perk of Homeownership? Lower Inflation

While “shelter costs” make up 25% of the Consumer Price Index, the calculation only looks at rising rents. SMR calls that “a major flaw” and developed its own index.
Read MoreFed: Expect at Least One More Rate Hike

On Thur., Fed Chair Jerome Powell told Congress that “inflation pressures continue to run high” and “nearly all” Fed policymakers expect at least one more rate hike.
Read MoreRealtor Hero Helped Community People Post-Ian

Boca Beacon editor: Realtor Kevin Hyde and his wife Nancy “made such a difference in so many lives.”
Read MoreFHA Foreclosure Plan Moves Money to Backend

It doesn’t make sense to refinance at-risk FHA loans due to higher interest rates, so the latest plan simply offers a reduction and extends the mortgage payoff date.
Read MoreLive Local Act Helps Affordable Housing Developers

The Florida Realtors-backed housing bill passed this year – Live Local Act – creates multiple, broad-based incentives to spur construction of affordable housing.
Read MoreNAR ‘Actively Involved’ in Condo Finance Rules

After the Surfside tragedy, FHFA issued temporary condo-lending rules. Those rules will change, and NAR is part of the discussions – but it can’t legally talk about it.
Read MoreIs It Easy to Steal Your Clients’ Data?

Brokers’ files often have Social Security numbers, bank account information and driver’s license copies – the top targets of fraudsters. It’s important to keep that info safe – and have an internal system that provides legal protection if that fails.
Read MorePertinent Facts: Disclose vs Discover

A broker’s listing had a septic system rather than sewer, but it wasn’t disclosed. However a complaint alleging a violation of Article 2 of the Code of Ethics ended with a decision that they weren’t in violation. That’s a pertinent fact, right? How can that NOT be a violation?
Read MoreThe Listing’s a Summer Rental? Use the DD Rider

A short-term rental listing is treated differently than one with annual renters. If a home may be rented for a few weeks between listing and closing, you may want to use the DD. Seasonal and Vacation Rentals After Closing Comprehensive Rider.
Read MoreThe Most Misunderstood Form in the Library?

Judging by Florida Realtors Legal Hotline calls, the Post-Closing Occupancy Rider may be the most misunderstood. Many think it’s required for a post-closing occupancy. It’s not.
Read MoreFla.’s May Housing: Inventory Up, Median Price Flat

Florida Realtors: YOY single-family home median price flat at $419.9K, supply at 2.7 months. YOY condo median price up 0.9% to $325K, supply stands at 3.6 months.
Read MoreMortgage Rates Decline a Bit, Hit 6.67%

It’s the third weekly drop in a row and down from last week’s average of 6.69% for a 30-year, fixed-rate mortgage. A year ago, rates were 5.81%.
Read MoreInflation Isn’t as Bad as It Looks

The widely used CPI compares year-to-year prices, so if prices were steady for one year but saw a 10% increase in Jan., the next 12 months’ CPI would reflect 10% too.
Read MoreNAR: Home Sales Edge Up 0.2% in May

Home prices, however, declined 3.1% year-to-year. Price increases in the Northeast and Midwest regions failed to offset declines in the South and West.
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