Protect Trademark Rights in Your Brand

Real estate branding helps you create and grow a recognizable identity. Protect your brand from infringement by registering it as a federal trademark.
Read MoreInflation Gauge Up 0.3% Month-to-Month in Jan.

However, showing the smallest such increase in nearly three years, consumer prices were up just 2.4% from a year earlier, down from a 2.6% annual pace in Dec.
Read MoreMultifamily Housing Starts to Ease in 2024

NAHB: Builders predict multifamily starts will continue to decline (20%) this year, since units under construction are already near the highest level since 1973.
Read MoreHow Can Brokers Preserve Independent Contractor Status?

While U.S. tax law supports the current definition of an “independent contractor,” recent changes to U.S. labor law call it into question, and that could potentially impact Realtors.
Read MoreCompensation from Both the Buyer and Seller?

A listing broker didn’t tell their seller they received a finder’s fee from the buyer – but the fee didn’t impact the Realtor’s honest and ethical advice. Why is it an issue under the Code of Ethics if the finder’s fee was negotiated before taking the listing?
Read MoreMy Former Broker Reduced My Commission

Before leaving a real estate brokerage firm, associates should thoroughly review their independent contractor agreement to find out what portion of commission, if any, the associate will be entitled to after leaving.
Read MorePresenting Offers: OK with License Law? Code of Ethics?

Your exhausted seller received five offers in one day. Four are over asking price, but the last one offers $50,000 less, possibly making it a waste of time for an already overwhelmed seller. Must you still present it? Perhaps not – but only under very specific conditions.
Read MoreUnderstanding the Basics of RE Property Appraisals

A property appraisal is needed when mortgage financing is used to buy residential real estate. It acts as a market value reference point for buyers and current owners.
Read MoreU.S. Economy Grew Solid 3.2% in 4Q 2023

Consumer spending, which grew at a 3% annual pace during the quarter, fueled the upswing. The nation’s economic growth has topped 2% for six consecutive quarters.
Read MoreFloridians Show Positive Consumer Sentiment

It’s the fifth month in a row Florida residents’ optimism has resulted in a rise in consumer sentiment, to 74.1 in Feb., up 1.5 points from Jan.
Read MoreRising Insurance, HOA Fees Impact Condo Market

Recent reports note Fla.’s condo market faces rising costs. But an influx of high demand during the pandemic may also be a factor influencing current conditions.
Read MoreAffordable Housing Breaks Ground in Polk County

The $23M project will be for “high-need families” and also offer coordinated support services. Rents will be based on the area median income limits.
Read MoreTips for Crafting Powerful Client Personas

Using personas or profiles for potential clients, like retirees looking to downsize, can help Realtors target marketing efforts and increase engagement.
Read MoreHome Equity Down Slightly Across U.S. in 4Q 2023

Attom: 46.1% of mortgaged residential properties were equity-rich in 4Q. Miami was among the biggest metros with the most equity-rich mortgaged properties (61.8%).
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A recent Jones Lang LaSalle report found that most private employers now operate under a hybrid policy of office attendance and remote work.
Read More U.S. Consumer Confidence Slips in Feb.

Americans are showing growing fears over a potential recession: The Consumer Confidence Index fell 4.2 points from Jan., marking the 1st drop in three months.
Read MoreCitizens Policy Count Stands at 1.164M

That’s the total as of last week and due to “depopulation,” it’s about the same as the 1.166 million policies the state’s insurer of last resort had in late Jan.
Read MoreDo This to Become Your Community’s Top Agent

To stand out, showcase yourself as a local expert: Offer tips and education about local homebuying and selling trends, create online content and support local businesses.
Read MoreA Builder’s Outlook for Spring Homebuying Season

KB Homes CEO: New home orders rose in the first weeks of 1Q 2024 as mortgage rates eased off late-Oct. highs – a positive sign for a strong spring for the industry.
Read MoreHigher Expectations for U.S. Economy in 2024

Analysts are revising their forecasts for this year, saying the economy likely will grow 2.2% after adjusting for inflation, up from a previous estimate of 1.3%.
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