Understanding KPIs and Marketing Metrics

By embracing data-driven strategies, real estate pros can make informed decisions to drive business forward.
Read MoreTown Backed in Beach Access Fight

A federal judge upheld an ordinance that protects public access to privately-owned beach areas, citing “customary use” rights.
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Florida Realtors is deeply saddened to announce the passing of 2001 Florida Realtors President Don L. Asher Jr., of Don Asher Management in Orlando.
Read More Rental Marketing Cooling, Concessions Offered

Jacksonville, Orlando and Tampa are among the top rental markets in the state offering concessions. The U.S. rental vacancy rate held steady at 6.6%.
Read MoreHurricane Debby 'Manageable' for Insurers

As of Monday, insurers reported 11,972 claims from Debby totaling $89.5 million in estimated losses. Of those, 7,325 were residential and 198 commercial.
Read MoreChoosing Between a 15-Year & 30-Year Mortgage

The biggest difference between a 15-year and 30-year mortgage is how long a buyer has to pay it off and the total amount of interest paid.
Read MoreFlorida Realtors Unveils 'Keeping It Real' Toolkit

The Florida Realtors “Keeping It Real” consumer-marketing campaign provides materials for members to showcase their expertise and the value of working with a Realtor.
Read MoreTurning a Living Room into a Watch Party Hub

The best watch parties have comfortable seating, a solid internet connection and a quality television and sound system. Create an open floor plan.
Read MoreNOAA Revises Hurricane Season Forecast

The season is expected to be active from September through November due to a La Nina weather pattern. NOAA predicted a 90% chance of above-average activity.
Read MoreU.S. Homeownership Rate Stays at 65.6% in 2Q 2024

Due to a multi-decade low for housing affordability conditions and other factors, the U.S. homeownership rate remains the lowest in the last two years.
Read MoreHomeowners Race to Refinance Home Loans

As mortgage rates retreat from 23-year highs, home loan applications rose 16% last week, the highest level in two years. Refinancings were up 60% vs. a year ago.
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Buyers may hear they need a 20% down payment to buy a home, but that’s not set in stone. Many mortgages require as little as 3% or 3.5% and some have no minimums.
Read More What to Know to Become a Luxury Real Estate Agent

Among other things, your branding should evoke luxury via high-quality marketing materials, professional photography and a polished online presence.
Read MoreUnequal Contributions When Buying a Home?

Real estate Q&A: How can I structure buying a home while keeping my inheritance value outside of our marital property? A trust could be a flexible solution.
Read MoreMultifamily Construction Pipeline Reaches Record

S. Fla. developers are set to finish 23,863 multifamily units by 2024’s end, the most since 2002. More units on the market are expected to slow rent and leasing growth.
Read MoreVeteran Housing Access Expanded

New HUD policy changes will enable veterans with service-connected disability benefits to access more housing opportunities.
Read MoreRates Fall to Lowest Level in Over a Year

The average rate on a 30-year mortgage fell to 6.47% from 6.73% last week. Costs on 15-year fixed-rate mortgages fell to 5.63% from 5.99% last week.
Read MoreFlorida’s Affordability: Price vs. Income

Florida’s median home prices rose 40%, but incomes only 12%. Understanding trends helps you and your customers enter deals with insight and creativity.
Read MoreConvention: 2 Days, Too Good To Miss

Join colleagues at Florida Realtors Convention & Trade Expo, Aug. 21-22, 2024. Preregistration closes Monday.
Read MoreBudgeting for Home Renovations

Renovations that follow a budget can improve a home’s value. Create a project list and get a contractor’s quotes to start, then buy materials and DIY what you can.
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