The Federal Trade Commission issued a final rule that bans reviews and testimonials attributed to people who don’t exist or are AI-generated, among other things.

A growing number of Florida’s largest employers are building workforce housing to offset shortages and encourage employee retention.

Just starting to think about buying a home? Get prequalified. Ready to buy? Get preapproved. You don't need a prequalification to get preapproved.

Kitchen renovations can be expensive but usually provide a good ROI. Expect the project to be disruptive but worth the time. 

When change happens, stay flexible and focus on your strengths. Control your attitude and actions to thrive in real estate – pivot, provide value and adapt.

Preparation is the key to navigating hurricane damage. Before any storm, check insurance policies for coverage and take a home inventory.

Residential lending saw a 23.2% increase in Q2 2024 over the prior three-month period, marking the first gain in a year and bolstered by strong spring buying.

Agents are using AI to write property descriptions and housing market summaries. However, all AI-written content should be thoroughly checked for accuracy.

Two Florida cities stood out as top dog for best cities for pet-friendly restaurants, affordable pet insurance and dog-friendly apartments.

Commercial and multifamily mortgage lending is expected to reach $539 billion, driven by lower interest rates and maturing loans, the MBA said.

Thirty-year mortgage rates remained at 6.35%, while 15-year rates fell slightly to 5.47%. A Fed interest rate cut later this month likely will reduce mortgage rates.

Dark interiors are on trend in the Western Gothic and Dark Academia styles. They’re welcoming and cozy while bold and dramatic.

Brokerage Redfin said national pending home sales are falling despite declining housing payments because buyers hope rates will fall further.

Billionaires globally have seen their wealth boom, spurring major home purchases and agents’ optimism. Some are buying plots of land in Fla. to build large estates.

Critics say large corporations are driving up home prices and reducing affordability for residential buyers. Many have private equity or Wall Street ties.

A new NAR guide for veterans shows financing and buying options, the fourth in its Consumer Guide series on the benefits of working with a Realtor.

September is Realtor Safety Month, and Florida Realtors has compiled information and resources to keep you safe throughout the year.  

AccuWeather is now forecasting 16 to 20 named storms, down from 20 to 25, with six to 10 becoming hurricanes and three to six reaching Category 3.

Floridians in August remained cautious about the current economic conditions but expressed optimism about their personal finances and the national economy.

Email marketing can be a revenue-generating powerhouse if done correctly. Follow new rules to ensure your mass emails reach your customers.