Handling the Pricing Objections That Stop Sellers

Common seller objections can slow a sale. Focusing on closed sales and current competition can help avoid stale listings.
Read MoreInsurance Commissioner: Market Climbing Back

Commissioner Mike Yaworsky said Florida’s insurance market continues to recover after reforms, but progress will take time to show up for consumers.
Read MoreMortgage Rates Dip for Second Week

Rates on 30-year mortgages dropped to 6.3% from 6.37% last week, and 15-year rates also eased, from 5.65% from 5.74% last week, Freddie Mac said.
Read MoreBathrooms Updates That Help Homes Stand Out

Safety, efficiency and modern design are driving bathroom updates. Even small upgrades can boost appeal, cut costs and help homes stand out to buyers.
Read MoreHomeowners Face Rising Scam Threats

AI-driven impersonation, phishing and home improvement scams are rising. Slowing down, verifying requests and avoiding unusual payments can help prevent losses.
Read MoreEquity-Rich Baby Boomers Driving Housing Market

A new NAR report shows first-time buyers at record lows as Gen Z gains ground. Agents are playing a central role in transactions across all age groups.
Read MoreBoosting Curb Appeal Before Summer Heat

Simple spring yard tasks like mulching, pruning and weeding can help landscapes stay healthy and polished, keeping curb appeal strong through the summer heat.
Read MoreBuilders Grow Cautious as Costs Climb

Higher material and energy costs are slowing momentum. In the South, including Florida, conditions held steady as incentives remain widely used.
Read MoreEstablishing a Home Renovation Budget

Homeowners can avoid costly renovation surprises by getting multiple bids, planning for hidden expenses and leaving room in the budget for overruns.
Read MoreAll the Single Ladies? They’re Homeowners

Single women now own far more homes than single men and lead in most U.S. metros, including fast-growing Florida markets where prices better match single incomes.
Read MoreSpanish Contract Translations Released

Florida Realtors released Spanish versions of two contracts as reference tools. State law requires contracts be in English, so translations aren’t binding.
Read MoreU.S. Housing Shortage Shapes Policy Push

White House economists estimate a 10M home shortfall and say cutting regulations could boost building, ease costs and lift homeownership.
Read MoreParents Helping Bridge Housing Gap

Nearly 6 in 10 parents are stepping in, often contributing $25K to $100K+ to cover down payments, closing costs or help buyers qualify in a tight market.
Read MoreThe Basics of Buying a Home Today

Higher prices and mortgage rates mean buyers should know their budget, plan for added costs and weigh affordability before purchasing.
Read MoreAvoid These 10 Homebuying Pitfalls

Avoid common missteps and move forward with confidence by planning ahead, comparing loans and keeping your budget realistic.
Read MoreAging Homes Boost Renovation Activity

As U.S. homes age, owners are investing more in updates and repairs, creating opportunities to improve value and extend a home’s lifespan.
Read MoreHigh Demand Keeps Short-Term Rentals Strong

Florida’s vacation rental market remains competitive and profitable, with successful properties standing out, offering sought-after features and following local rules.
Read MoreNational Existing-Home Sales Down 3.6% in March

Sales in the South, including Florida, dipped 3.1% in March but remain up 2.2% year over year, NAR said. Inventory continues to limit the market’s pace nationwide.
Read MoreNAR Reaches Settlement in Buyer Lawsuit

The settlement, if approved by the court, reaffirms prior practice changes and would release members, state and local associations, and more from liability.
Read MoreFlorida Short About 121K Housing Units

New data shows supply falling behind demand across rental and for-sale markets, with shortages concentrated in major metro areas.
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