AI-generated content often has a formal tone, repetitive phrasing and symmetrical structure. Always use a human editor to refine AI writing.

Citizens Property Insurance Corp. ended last week with about 769,000 policies, showing little change as private insurers continue assuming policies.

Rates on 30-year mortgages slipped to 6.3% from 6.34% last week, while rates on 15-year mortgages dropped to 5.53% from 5.55% last week.

A new survey found 82% of Americans use AI like ChatGPT and Gemini for housing insights, but agents remain the most trusted information source.

Fed minutes show most officials backed a September rate cut, noting rising unemployment risks and easing inflation, a move that could gradually lower mortgage rates.

U.S. remodelers remain optimistic as the market stays positive, though growth is moderating amid high costs and cautious customer demand.

Ranch homes are rising in popularity, up 44.7% in six years, as buyers seek single-level layouts, modern updates and enduring resale value.

Consumers are using AI to find local agents, so a strong digital presence, including an updated profile and positive reviews, are essential for visibility and trust.

A government shutdown can disrupt services like flood insurance and FHA approvals. Advocacy Scoop discusses how NAR is responding to protect transactions.

Direct mail marketing can connect agents with customers through tangible items like letters, flyers and branded gifts to boost engagement and ROI.

Citizens is allowing policyholders to defer flood insurance paperwork after the federal shutdown paused the National Flood Insurance Program.

Nearly 50% of mortgaged homes in the U.S. are equity-rich, creating potential opportunities and considerations for real estate professionals in a fluctuating market.

A strong, consistent brand helps small businesses stand out, build trust and turn every customer interaction into loyalty and long-term growth.

The state topped Lightcast’s 2025 Talent Attraction Scorecard for the third time in a decade, driven by its focus on workforce education and high-demand job training.

Pet-friendly features like dog parks, grooming stations and nearby vets are winning over Florida buyers. Agents can highlight communities for both people and pets.

A Realtor.com analysis shows cash buyers thriving at the high and low ends of the market as financed buyers remain concentrated in the middle.

Upgrading outdoor spaces with comfy seating, lighting and indoor-outdoor flow boosts enjoyment and resale value, making homes more sale-ready.

A new survey finds buyers are prioritizing wellness, flexibility and community over square footage, embracing smaller homes with modern, eco-friendly features.

Simple upgrades, including brighter lighting and grab bars, can help seniors stay and make a home more appealing to buyers seeking aging-in-place features.

The generation born between 1997 and 2012 is focused on buying homes in smaller, more affordable cities that prioritize walkability and community.