Pricing missteps cost sellers at closing, data shows

Homes that linger on the market for 18 weeks close 1.3 percentage points below asking, compared to 1.8 points above for those sold near week four, according to a Realtor.com analysis of national listing performance.
Read MoreToday's market favors agents who adapt

As some agents step back, those who sharpen their skills, communicate clearly and offer steady guidance have a chance to build trust and gain ground, Inman said.
Read MoreAverage 30-year rate holds near 6.5% for sixth straight week

The average 30-year fixed mortgage rate rose to 6.49% from 6.47% this week, while 15-year rates climbed to 5.84%, Freddie Mac reported. Rates remain below year-ago levels as easing oil prices help cool bond market pressure.
Read MoreFlorida investor loans signal steady demand

Investment activity is not surging, but it remains strong enough to shape attention around certain homes, especially lower-priced properties and homes with rental potential.
Read MoreFlorida renters are still squeezed even as rents cool in some areas

Harvard found Florida had the nation’s highest renter cost-burden rate in 2024, while Census data shows nearly 1.7 million renter households here spent at least 30% of income on gross rent.
Read MoreFederal housing bill puts supply in focus

A broad housing bill passed by Congress will impact Florida conversations about new construction, financing, manufactured housing and entry-level competition. The White House previously signaled support for the measure, but the president canceled a planned Wednesday signing, leaving the bill’s final
Read MorePhoto-ready homes sell faster, real estate pros say

Real estate professionals say unprepared homes captured in listing photos can drive buyers to competing properties. Clutter, lighting and staging remain within sellers' control before a shoot.
Read MoreNAR data points to buyers, sellers who may be closer to moving

NAR data highlighted during the association’s recent Legislative Meetings points to several groups who may be closer to buying or selling than they realize, including longtime owners, younger sellers with equity, renters, pet owners and first-time buyers with questions about financing.
Read MoreFlorida affordability shift follows slower migration

Florida Realtors Chief Economist Dr. Brad O’Connor told Homes.com that Florida remains attractive to buyers, but higher prices have cooled some relocation activity. The story found affordability improved in Jacksonville, Ocala, Orlando, Tampa and Port St. Lucie as some markets gained inventory.
Read MoreAgents want more than tech from brokerages

Collaboration with other top producers and consistent marketing assistance matter more than brokerage branding or commission structures when choosing where to work, agents say.
Read MoreAI narrowing knowledge gap between Realtors, customers

AI is closing the information gap between real estate professionals and customers while reshaping how agents work, NAR officials said at the association's midyear conference, raising both new opportunities and compliance concern.
Read MoreFlorida markets show housing mismatch despite more inventory

Most Florida metros still show a significant gap between available home listings and local household incomes, despite inventory gains, according to a new NAR affordability analysis.
Read MoreFlorida new-home permits hold steady in May

Florida recorded 6,382 new residential construction permits in May, nearly unchanged from April, a new report shows. Regional data shows where builder activity remained strongest and where future new-home inventory may be taking shape.
Read MoreAI is changing internet searches. Is your business easy to find?

Google's move toward AI-generated search answers means Realtors must ensure their profiles, websites and content clearly communicate their expertise to be surfaced in results.
Read MoreCapital gains questions grow for home sellers

Rising values may leave some longtime owners with taxable gains, making early conversations about timing, records and next steps more important.
Read MoreFed outlook could add uncertainty for mortgage rates

Mortgage rates fell this week, but future movement may depend less on the Federal Reserve’s latest decision and more on how clearly the central bank signals its next steps. Inflation, steady employment and possible changes in Fed communication could make rate expectations harder for borrowers to rea
Read MoreMost future home buyers say they'd overlook red flags, survey finds

Three in four Americans planning to buy a home within five years say they would overlook red flags in a property – a finding that underscores the role Realtors play in guiding customers through high-stakes decisions.
Read MoreAverage 30-year U.S. mortgage rate falls as Iran war winds down

The average long-term U.S. mortgage rate fell to 6.47% this week, while the 15-year fixed rate dropped to 5.81% – tracking Treasury yields that have retreated since a deal to end the war with Iran was announced.
Read MoreFlorida Realtors awards $226K in scholarships

The Florida Realtors Education Foundation Inc. awarded $1,000 scholarships to Florida students pursuing higher education in the 2026-2027 school year. Since the program began, it has awarded more than $3.2 million to help 2,426 students.
Read MoreFed keeps rate unchanged, but nearly half of policymakers would support hike this year

The Federal Reserve held its benchmark rate steady Wednesday as policymakers showed growing concern about persistent inflation. New projections marked a shift from March, with several officials now expecting at least one rate hike this year.
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