Live video helps small businesses connect with customers, build trust and boost sales by showcasing services, people and culture in real time.

Agents report steady transactions and rising income while citing housing affordability as a key obstacle, reflecting confidence despite a tough market.

A growing number of buyers are pausing their searches due to economic uncertainty, while more sellers are pulling listings.

Licensed business owners should be cautious of scam emails and calls asking for personal details such as driver’s licenses and business information.

The state ranked high for no rent control, quick evictions, no state income tax and strong rental demand driven by tourism and steady population growth.

Compared to high-cost states like New York and California, the income level needed in Florida to live "comfortably with a good quality of life" is lower.

Florida homeowners are adopting hurricane-ready HVAC upgrades like enclosures, flood barriers, and surge protectors to protect systems and extend lifespan.

Simple upgrades, including outdoor lighting and fencing, can help homeowners protect their investment while preserving comfort and style.

Many agents overlook a broker’s full value. From risk management and compliance to training, brand building and referrals, brokers play a key role in agent success.

Real estate pros use AI to save time and boost marketing, but experts urge guardrails to avoid bias, errors and loss of a personal touch.

Agents should build on their area knowledge with three key skills: understanding the numbers, telling a meaningful story and thinking strategically.

Strategic improvements, including fresh paint and energy efficient features, can help homeowners increase value, build equity and make their homes more marketable.

Florida car insurance rates are expected to drop an average of 6.5% in 2025 – a welcome change for agents who spend a lot of time on the road.

Applications for the 2025 Hometown Heroes Program should open Aug.18; My Safe Florida Home grants reopen today. Both were Florida Realtors’ 2025 legislative priorities.  

A judge dismissed a third recent lawsuit against NAR, barring the plaintiff from refiling. The claims alleged MLS discrimination and policy violations.

Consumer sentiment rose slightly in July, with current conditions improving and inflation expectations falling. The overall outlooks remain cautious.

Maintaining a safe and secure environment is paramount in multifamily properties where diverse groups of residents live in close proximity.

Florida car insurance rates fell 6.5%, saving drivers about $120 a month – a welcome change for agents who spend a lot of time on the road.

Rates on 30-year mortgages slipped to 6.72% from 6.74% last week while 15-year rates dropped to 5.85% from 5.87%, Freddie Mac said.

Cowen will step down in Q1 2026 after 17 years guiding the largest MLS in Florida and Puerto Rico. COO Shayne Fairley will take over.