Just as “the wand chooses the wizard” in Harry Potter world, personal brands often focus on something a Realtor already does or a lifestyle they already enjoy.

AI will play a bigger and bigger legal role, such as streamlining research and preparing decision drafts – but it can’t yet substitute for judges and trials.

Florida Realtors wants your opinion: Should the association advocate for a new state license plate tag specific to Realtors – one with the Realtor ‘R’  logo? Vote now.

Florida Realtors: YOY single-family home median price flat at $420K, supply at 2.8 months. YOY condo median price also remains the same at $325K, supply at 3.6 months.

The average rate for a 30-year, fixed-rate mortgage fell to 6.78% this week – down from last week’s 6.96% and the lowest rate in about a month.

The safest metro in Fla. isn’t too surprising. The Villages – Central Fla.’s mega 55-plus community of 60,000 residents – ranks as No. 1.

What do homeowners do if they’re preparing to sell? Predictive analytics looks at lots of those variables to predict which people are most likely to sell soon.

NAR’s chief economist calls 2023 so far “a real downer,” with sales 23% lower. As pent-up demand grows, the “market can easily absorb a doubling of inventory.”

For two weeks – July 24 to Aug. 6 – Fla. nixes sales tax for many office supplies used by students, including pads and computers that sell for less than $1,500.

U.S. single-family home starts fell 7% in June after four consecutive increases, but permits – an indication of future home builds – were up 2.2%.

The Fla. Legislature’s demographic office says that the state had 22.6M Floridians in April, and predicts it will have 25.1M by April 2032 – an almost 11% increase.

A federal hidden-fees initiative led major rental websites to announce “total rental fees” notices early in the process: Zillow, Apartments.com and AffordableHousing.com.

What makes a city “best” for first-timers? WalletHub looked at 22 key indicators, such as attractiveness, affordability and quality of life. Top of the list? Palm Bay.

Just as the “Energy Star” rating denotes energy efficiency, products with “Trust Mark” on them will be FCC approved for their cyber safety.

A federal judge heard arguments from a lawsuit to block Fla.’s new law restricting some property purchases by Chinese citizens. A decision is not “super imminent.”

With the tight inventory of existing homes, the market remains solid for builders, and the index measuring attitudes moved one point higher to 56 from June’s 55.

An American Heart Association peer-reviewed study finds that Blacks still living in once-redlined districts have an 8% greater chance of heart attacks.

A backyard breeder freed domesticated lionhead rabbits a few years ago, and a growing area in Fort Lauderdale is dealing with fast-breeding bunny colonies.

As a percentage of all homes, it’s the lowest one in at least a decade. In the suburbs, it’s a bit higher at 1.6%, but that’s one-third less than the 2.4% in 2019.

Retirees beware if seeking peace and quiet: In 2022, Tampa was one of the top 10 U.S. cities favored by both millennials and Gen Zers, according to SmartAsset.