Real estate professionals who adapt social media strategies and combine them with personal outreach maintain steady leads despite market shifts.

Contract signings went up on lower mortgage rates nationwide. In the South, they rose 3.1% in August and were up 4.2% compared a year ago.

Expert Michael Nizich advises using strong passwords, multifactor authentication, credit locks and password managers to avoid scams and safeguard your information.

U.S. consumer sentiment fell 5% in September as high prices and weaker economic expectations weighed on outlooks, though inflation expectations eased slightly.

Tools, such as AI and automation, can widen reach and improve efficiency, but they don't replace human connection. Long-term growth depends on empathy.

Home-flip returns dropped to 25.1% in Q2, the lowest since 2008, as higher home prices raised purchase costs while sales levels held steady.

At the 2025 Florida Realtors Convention, real estate pros learned about new laws, disclosures, and standards that bring broad changes to daily practice.

A fall refresh with seasonal decor can add instant curb appeal. Sellers should view their entryway with a buyer's eye to present a desirable lifestyle.

The Miami Real Estate Forum 2025 highlighted Florida as a premier U.S. property market, with experts naming South Florida among the nation’s strongest.

Existing-home sales slipped 0.2% in August from July, as prices rose 2% to a median sales price of $422,600. The median time on the market was 31 days nationwide.

Rates on 30-year mortgages rose to 6.3% from 6.26% last week, while borrowing costs on 15-year mortgages increased to 5.49% from 5.41%.

By showing teams real AI uses, leaders can ease fears and integrate it into workflows while keeping users in control, positioning AI as a helpful partner.

Inflation-based tax bracket hikes for 2026 may boost take-home pay, giving first-time buyers more room to save for down payments and qualify for loans.

Agents should provide appraisers with surveys, upgrades and market insights while verifying credentials and being present during the visit.

Stage homes with polka dots, jewel tones and retro pieces for the fall, layering color, curves and personal touches to create warm, inviting spaces.

A SmartRent survey found 92% of renters say cutting utility costs matters. Last year, 63% saw bills rise; less than half say property managers communicate or care.

Sales of newly built single-family homes jumped 20.5% higher in August across the U.S. and 3.3% in the South. The median new home sale price in the U.S. was $413,500.

Fannie Mae projects mortgage rates to fall to 6.4% by late 2025 and 5.9% in 2026, with rising home sales and mortgage originations over the same period.

Explore HELOCs, cash-out refis, loans, government programs and contractor financing to cover home upgrades while protecting your finances.

Chief Economist O’Connor: New pending sales for both existing single-family homes and for condos-townhouses rose YoY, likely due to falling mortgage rates last month.