Direct Mailers, Social Media, More? Use Them All

Inventory is low and many current homeowners with low mortgage rates aren’t budging. In marketing, it’s time to cast a wide net.
Read MoreJudge Refuses to Block Foreign Ownership Law

Plaintiffs asked for an injunction on the law until a court could fully consider the case, but the judge turned down their request.
Read MoreBuilders Still Feel Good About Multifamily Market

In NAHB’s multifamily production index, any number above 50 means attitudes are more positive than negative, and in 2Q, it was 56 for the second quarter in a row.
Read MoreWarren Buffet Believes in New-Home Market’s Future

Buffet’s company spent $700M to buy DR Horton stock and lesser amounts for two other builders, suggesting the investment guru sees profits via the new-home industry.
Read MoreMortgage Rates Top 7% – Highest Level in 2 Decades

A 30-year, fixed-rate loan averaged 7.09% this week, its highest level since it was 7.13% in April 2002. It also exceeds a high of 7.08% hit last fall.
Read MoreRE Q&A: Can HOA Make Us Remove a Political Sign?

A resident told to take down a political candidate sign suspects it’s due to the candidate more than the sign. Do political signs have any constitutional protection?
Read MoreBricks-to-Clicks Shift Is Reshaping Real Estate

Some veteran Realtors can live off referrals, but the industry’s digital transformation – AI chatbots, virtual tours, data analytics – favors agents with tech expertise.
Read MoreHUD Spending $73M to Help Homeless Veterans

The money will go to public housing agencies that assist homeless vets. HUD estimates that the money will help move 7,500 more former service members off the streets.
Read MoreFlorida Realtors Honors 2023 Award Winners

Christina Pappas, 2022 president, is the 2023 Realtor of the Year. All award winners were recognized Thurs. at the annual convention’s in-person Awards Luncheon.
Read MoreInclusive ‘Living Conditions’ Study Ranks Fla. No. 6

“Livability” is subjective, but an exhaustive study attempted to rank states based on how happy they’ll make residents. Fla. was No. 6 – but No. 1 in some categories.
Read MoreHomeowners Tapped 50% More Equity in 2022

In 2022, more homeowners fought rising inflation by tapping into home equity. In two years, equity lines of credit originations rose 41% as equity loans rose 166%.
Read MoreBusinesses to Declare ‘Beneficial Ownership’ in 2024

In a push to reduce money laundering under the Corporate Transparency Act, FinCEN will require many businesses to state their actual owners’ names after Jan. 1.
Read MoreMaximize Website Leads: Give ‘Em What They Want

An Orlando team leader uses professional RE writers for his website and offers expansive content – blogs plus articles that complement his listings.
Read MoreWhere Can Seniors Go If It’s Time to Sell?

Many older homeowners don’t want to move even if homeownership has become challenging. But they have options that might not be as bad as they fear.
Read MoreJuly Housing Starts Up 3.9%, Single-Family Up 6.7%

Single-family housing permits – a sign of future construction activity – increased marginally by 0.6%, though overall permits dropped 13.9% as multifamily slows.
Read MoreSlow Uptick in Foreclosures Reversed in 2Q

The Mortgage Bankers’ 2Q National Delinquency Survey found that delinquency rates dropped to 3.37% – the lowest rate since it began collecting data in 1979.
Read MoreBuilder Confidence Falls, First Time in 7 Months

NAHB’s Aug. index fell 6 points to 50 – the break-even point between optimism and pessimism – based on higher mortgage rates and increased construction costs.
Read MoreFla. OKs New Property Insurer: Mainsail Insurance

The Florida Office of Insurance Regulation says changes passed by the Fla. Legislature have attracted new insurers and removed 280K policies from Fla.-owned Citizens.
Read MoreStudy Reinforces Need to Help ‘Hometown Heroes’

A comparison of teacher salaries to home values within 20 minutes of work found a high of 18% affordable in Fort Lauderdale and Jacksonville but only 4% in Miami.
Read MoreNAR Relief Foundation Sending $1.5M to Hawaii

The Realtors Relief Foundation, a 501(c)(3) non-profit, says the money will “assist with disaster victims’ housing payments as relief and recovery efforts continue.”
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