Top Marketing Tool? A Strong Lead Magnet
A lead is simply “contact info for a potential buyer or seller,” and a top way to get leads is by offering something of value – a “lead magnet” – in exchange for that info.
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Strong jobs report adds to rate discussion
Older buyers are prioritizing long-term livability in home searches
Homeownership Month highlights buyer opportunity
Mortgage rates ease after 9-month high
Your own curb appeal can win business
IRS data shows income migration continues to favor Florida
Building an agent training program that beats the franchises
Florida manufactured home market holds steady as inventory tightens
Builder confidence rises in May as incentives remain common
Manufactured homes gain traction as affordability option
"Molly's job is to find and attract mastery-based agents to the office, protect the culture, and make sure everyone is happy! "